May is the 10-year-old daughter of the Petalburg City Gym Leader, Norman, and sister of Max. She meets Ash Ketchum in Hoenn and starts traveling with him after obtaining her first Pokémon, Torchic. She originally dislikes Pokémon, but soon takes interest in Pokémon Contests. May tends to add only beautiful and cute Pokémon to her team, making sure they meet her standards, to enter them in contests. After entering contests she soon develops rivalries with other contest participants, Drew (her main rival who often assists her and gives helpful advice even while having a tendency to be somewhat insulting), Harley, and Jessie of Team Rocket, and goes on to win many contests. May travels though Hoenn and Kanto with Ash and Brock whilst Ash is competing in the Hoenn League and Battle Frontier. While Ash and Brock choose to travel to Sinnoh, May decides to follow her rivals to Johto instead. However, she visits Ash, Brock, and Dawn in Sinnoh sometime later to participate in the Wallace Cup. She is known as the "Princess of Hoenn," an alias by which Dawn refers her when the two first meet. May replaces Misty as a primary character in the Advanced Generation seasons, and makes a guest appearance in Battle Dimension.